Since the Fontainebleau opened in 1954, it has become the staple Miami Beach resort property and it continues to expand, upgrade and innovate. WGY spoke exclusively with Josh Herman, Director of Marketing & PR at Fontainebleau Miami Beach, about the success of the brand and everything Miami Beach:
WGY: The Fontainebleau opened in ’54. 60 Years later – what would you say is the property’s greatest accomplishment?
Herman: After a grand re-invention in 2008, Fontainebleau Miami Beach continues to bring guests and visitors the best in dining, nightlife, entertainment, spa, shopping and the most luxurious guest experience.
In 2011, we launched BleauLive, the hotel’s entertainment platform established to preserve Fontainebleau’s stature as the destination where entertainment and glamour fuse by bringing modern, unique, priceless experiences to guests. Since the inception of the series, we have hosted artists such as Pitbull, Ne-Yo, Maroon 5, Afrojack, Robin Thicke, Pharell Williams, Blondie, Neon Trees, Jennifer Lopez and many more. In addition to entertainment, Fontainebleau is dedicated to bringing guests and visitors alike an incomparable collection of dining experiences including two AAA four diamond award winning restaurants, Hakkasan and Scarpetta. Most recently, we have added two more signature restaurants: StripSteak and Michael Mina 74, both concepts by the award winning Chef. To complement our restaurants, Fontainebleau has taken freshness to a whole new level with our BleauFish Ocean to Table live catch, ocean-to-table seafood program, featuring fishing operations exclusive to the hotel and delivering fresh catches daily. Including fish, lobster and Florida stone crab claws.
Additionally, in 2012, the American Institute of Architects (AIA Florida) launched a Top 100 Buildings online competition called “100 Years. 100 Places.” Fontainebleau was honored to have placed as number one in the state after garnering the most votes from the public and out of 2.4 million casted votes.
For more information on the award and Fontainebleau’s history/architecture, visit: http://www.fontainebleau.com/web/about_bleau/aia_top_building_in_florida
WGY: What makes the Fontainebleau different than other resort properties in Miami?
Herman: Fontainebleau’s design is unlike any other hotel. When you arrive to the main lobby, there’s a certain feeling that takes over, a sense of glamour and sophistication that is truly unmatched by other Miami properties. Some stand-out unique design elements that have stood the test of time are the Stairway to Nowhere, a grand staircase in the main lobby that was originally designed for guests to make their grand entrance; they would check-in and take an elevator up to a coat check and then descend down the stairs, essentially if you were to go up the stairs they do not really lead anywhere. In addition, Fontainebleau’s original Chateau building was designed by famed architect, Morris Lapidus, who was known for always wearing bow ties. When designing the Fontainebleau, he incorporated black marble bow ties into the white marble floor of the lobby; it was the only signature he placed in the hotel.
WGY: With all the new construction in Miami and the surrounding areas, The Fontainebleau always seems to stay ahead of the game and remains the ultimate Miami stay. How does the FB always do this?
Herman: Our guests are our number one priority and providing consistent luxury service keeps travelers coming back for more. Fontainebleau has learned to evolve with the modern traveler and their needs. An example of this is the hotel’s recent launch of StayNTouch, Fontainebleau’s mobile check-in program that allows guests to check-in and out via their mobile phones, making the arrival/departure process much more simple and efficient for both guests and employees and taking the guest’s limited amount of time into consideration.
Fontainebleau owner, Jeff Soffer also puts a great amount of effort into growing our food & beverage program as to always offer our guests the best dining experiences. Within a short period of time, Fontainebleau welcomed 3 new dining establishments including Michael Mina 74 and StripSteak, both by award winning Chef, Michael Mina; and the re-opening of Fontainebleau’s coffee and patisserie shop, Chez Bon Bon which plays homage to the original patisserie that opened with Fontainebleau in 1954.
WGY: I was watching a documentry about Steve Wynn and he said that a lot of his creative inspiration came from his trips to the Fontainebleau. How does the hotel react to such an incredible statement made?
Herman: We are honored to hear that Mr. Wynn found inspiration when visiting the hotel and hope this is an impression we can leave on all our guests and visitors.
WGY: Tell us about the BleauLive concert series? What can people expect?
Herman: The BleauLive performance series continues to evolve and expand and we are excited to continuously innovate and entertain our guests in an iconic setting. Since its inception, we have hosted artists like Maroon 5, Ne-Yo, Jennifer Lopez, Pitbull, Lady Gaga, Katy Perry and many more. Our next show is on Saturday, April 11th featuring the Hall-of-fame American rock band, Heart.
WGY: Anything new, next or fun that we should know about?
Herman: This year, Fontainebleau will celebrate 100 years of Frank Sinatra in honor of his upcoming centennial with programming including VIP events, services, cocktails, spa treatments, signature design elements, dapper retail offerings and a few additional surprises. Stay tuned!